Philosophy
Product strategy without execution is just opinion. Execution without strategy is just activity. I do both.
The best products come from understanding real problems deeply.
Not from assumptions. Not from what users say they want. From watching behavior, testing hypotheses, and building systems where incentives actually align. I've learned that the uncomfortable truth is always cheaper than the comfortable lie. So I start there.
Four ideas that guide how I approach product strategy, system design, and working with teams.
Find the problem behind the problem
Most failures come from solving the wrong problem well. I stress-test assumptions with behavior, not surveys. Watch what users do, not what they say. The uncomfortable truth is always cheaper than the comfortable lie.
Make incentives honest
The best products make user success and business success the same thing. No dark patterns. No manipulation. No growth hacks that extract value instead of creating it. Sustainable systems win.
Hard conversations reveal what's broken
Conflict avoidance is a growth ceiling. The conversations nobody wants to have contain the insights everybody needs. I seek out the friction points. That's where the real problems hide.
Metrics that survive contact with reality
Not vanity metrics. Not growth theater. I measure what compounds: retention over acquisition, revenue quality over quantity, user lifetime value over signup counts. What matters is what lasts.
Speed to first insight: 2 weeks, not 2 months. Build, measure, learn. Repeat.
Start from ground truth. Question every assumption. Understand the actual problem before proposing solutions.
Build fast, learn faster. Get something in front of users within days, not months. Real feedback beats hypotheticals.
Measure what matters. Kill what doesn't work. Double down on what does. Continuous improvement over big reveals.
No black boxes. You understand every system I build and own the IP. Weekly updates, open communication, no surprises.
“Products that matter require the courage to face truth: about users, about markets, about ourselves. Technology should serve humans, not the other way around. That's the work worth doing.”
I partner with teams building products that matter. Let's talk about what you're working on and whether I can help.